JD Sports

I'd read an article recently saying that JD Sports sales were slumping, and blaming consumer confidence. When I went into the New Street store, however, it was busy on a weekday afternoon so I thought maybe Birmingham was bucking the trend. I knew which runners I wanted to try on, which were on a display close to the entrance. It all went downhill from there. Trying to get someone to get them in my size was the first challenge - dismissed by the first person I found, then the next one had to get a colleague to do it. After waiting around for a good while, they eventually brought me one shoe and told me to get the other one from the display. Tried the shoe on and wanted to buy, so got the pitch about joining the loyalty scheme and was then told to go queue, while they kept the box. The queue was at the back of the store and long and slow. The music is awful and LOUD, and there was noise from all the people, the tired children etc who also had to wait. The mood and atmosphere was also not enhanced by how warm and stuffy it all was. I could still see the entrance/exit from my spot in the queue and eventually, after it was only slowly edging forwards, I decided that I could just save my money and time and not torture myself any further, so I just left. Tl;dr: apparently sales are slumping, and I gave up on trying to give them my money because of an overall unpleasant shopping experience. Sports Direct (almost next door) is actually less painful!

If I could I would give 0 stars. On 18th of July I made an order which was same day click and collected, i went next day to collect my order. When I asked them for my parcel they said its not ready yet and to come back after 2pm. I sent my husband 3.45pm to collect the order still they said its not ready yet and he should have come before 2pm because they do click and collect order before 2pm now he has to come back tomorrow. I had the email and direct message as well where said my order is ready to collect still i had to experience all this. Very slow and Very bad customer service. Never want to go back on this shop. 0 star

This company is disgusting. A woman was being beaten up by a man outside this store and when a member of staff stepped in to protect the woman the shop instead of rewarding the member of staff for doing the right thing they sacked him. Effectively it means JD Sports supports violence against women.

Outstanding Service – Thank You Felix! I had a challenging experience at first due to some confusion around an online order and delays in delivery, but everything turned around thanks to Felix, the store manager at JD Sports Birmingham New Street. Felix was incredibly professional, kind, and genuinely cared about helping me. After hearing that I had an international flight the next day and had already faced stress due to the situation, he stepped in personally, offered me a special discount, and helped me find exactly what I needed — all while making sure I left with my order on time. His attitude and support made all the difference. This wasn’t just great service — it was a lifesaver. Thank you, Felix, for your outstanding help, and thank you JD Sports for having someone like him on your team.

Came in a few days ago. My experience was horrible. The worker. His name is Imaad, kept asking for my number and would not stop following me around the store. Told a colleague who did nothing. Left and shopped in the bullring. Creepy men should not be working in a customer service job

The service here is awful, would not recommend. This is a long review so buckle up. I already knew what shoes I wanted to buy when I walked in so I picked it off the shelf and asked for my size. He then gave the shoe to a different colleage and told me it would be 2 minutes. 5 minutes pass and still no shoes. I ask the person who took the shoe off me in the first place and he was like "oh let me check". Another couple minutes go by and I finally get given the shoes to try on (I'm between sizes and it varies brand to brand so I had to try them on) but for security reasons(?) I was only given one. I tried it on and it was slightly too large so I asked for the next size down instead. This time ANOTHER staff member when to get them and were gone a long time. Then after 10 minutes they saw me from across the room, gave the shocked pikachu face as if they forgot me and then held up 2 fingers and mouthed "give me two secs". After a couple more minutes I had the shoes and they put them behind the till. After waiting in line for what felt like an eternity, the cashier just felt rude and I was so done by that point I just wanted to pay and leave. Won't shop there again, lesson learned I guess.

Kura deserves a promotion, she went above and beyond contacting customer service twice to help me secure a refund because the system was a bit of a mess. Thank you Kura for the outstanding service and getting my refund sorted even tho I had lost my receipt. That's what is called going above and beyond in customer service I hope you get promoted.